Book
Break the internet : the truth about influencers / Olivia Yallop.
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity?
Record details
- ISBN: 1950354873
- ISBN: 9781950354870
- ISBN: 9781922310200
- ISBN: 1922310204
- ISBN: 9781913348335
- ISBN: 1913348334
- Physical Description: 280 pages ; 24 cm
- Publisher: Minneapolis, Minnesota : Scribe Publications, 2021.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 267-280) |
Search for related items by subject
| Subject: | Internet personalities. Celebrities. Social media. Celebrities. Internet personalities. Social media. |
Other Formats and Editions
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| La Conner Regional Library | 658.87 YALLOP | 112200 | NON FICTION | Available | - |
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| 264 | 1. | ‡aMinneapolis, Minnesota : ‡bScribe Publications, ‡c2021. | |
| 300 | . | ‡a280 pages ; ‡c24 cm | |
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| 504 | . | ‡aIncludes bibliographical references (pages 267-280) | |
| 520 | . | ‡aOld media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? | |
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