Break the Internet : in pursuit of influence / Olivia Yallop
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrolls in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
Record details
- ISBN: 1922586072
- ISBN: 9781922586070
- Physical Description: 1 online resource
- Publisher: Brunswick, Victoria : Scribe Publications, 2021.
- Copyright: ©2021
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references. |
Restrictions on Access Note: | National edeposit: Available onsite at national, state and territory libraries Online access with authorization. |
Source of Description Note: | Description based on print version record. |
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Genre: | Electronic books. Electronic books. |